BACKGROUND:

Chasing the UN Sustainable Development Goals and improving the life quality of vulnerable communities in the city, Medellin and its utilities public company decided to un-fence the water reservoirs, turning them into parks with computer rooms, daycare playrooms, and cultural content as one of the CSR programs of Grupo EPM

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REQUIREMENT:

Fundacion EPM as the operator of all the CSR programs of Grupo EPM, had to establish a corporate communication plan and execute it, with a different approach to each public of the stakeholders.